Weaver of
digital stories
Award-winning motion, brand,
web and AI production
Retainers, embedded days, or single projects. London, working remotely.
Eighteen years. 100+ brands.
Projects
Highlights
Built Payoneer's complete motion system as Creative Lead at Peanuts. Micro-interactions through to form submissions, across every touchpoint millions of users actually pass through.
As Peanuts' Creative Lead, I directed Melio's explainer—a bill pay platform that streamlined SMB payments before Xero acquired them. Nice to contribute to a billion-dollar exit story.
Created visual identity and website for body-based psychotherapist Matilda Tonkin Wells—emphasizing the spaciousness and care of her practice. Her handmade illustrations became the heart of the visual world to bring in the playfulness, intimacy, and creativity of the work.
As Head of Creative at PlayGen, I pioneered AI integration in game art production, securing partnerships with Playtika and Unity's Supersonic. The example shows our streamlined meta-layer asset pipeline for casual games—turning algorithm chaos into production gold
Created an explainer for Sweeps (Y Combinator → Cloudflare acquisition) that makes data validation sexy. Transformed 'AI-powered analytics cleanup' into something founders (and investors) actually wanted to watch
The kit, more or less. It changes most years — what doesn’t is that the tool has never once been the reason a piece of work turned out well.
Built the portfolio for AOP double award winner Rocio Chacon, a photographer who finds beauty in overlooked moments. The site breathes, which is the closest a browser gets to her dance-informed way of seeing.
R&D into AI pipeline development, solving consistency across styling, posing and rigging. Mostly a year of finding out what breaks.
Led an end-to-end AI asset pipeline for Supersonic's Summer Camp Merge. The hard part was never generating an asset. It was generating forty thousand that looked like they came from the same studio.
Asset creation for Match it All! at Playgen. Match-3 room decoration, algorithmically produced, art-directed by hand so it didn't read as machine output.
Full visual identity and web presence for thisPlace, a trauma-informed dance and theatre company in Wales. Accessibility and clarity designed into every element, because for this audience those aren't features.
Design, animation and post-production donated to Peace Now, the Geneva Initiative, the Tibet Hope Center, and Let the Animals Live.
Directed a global team across three time zones on an animated short for The Yes Men. Four official festival selections, three continents.
Campaign work across tech startups, studios, artists and cultural festivals. Shown: Payoneer's International Pride Day post.
Brought The 5ers' site to life with Peanuts. Interactive hero animations, loaders and icon packs for a forex fund that knows what it's doing.
An explainer for the Munters Rotem Trio, a climate control system that keeps poultry and swine farms running smoother than most startups.
Notable Clients
My
Craft
Pick one to see the work, and who it was for. Most jobs need two or three of these at once — which is usually why they land here.
Tap left and right, swipe left and right - you've been on Instagram, you know how
this works:
Gosh! Look at all these fancy names!
Ways to work together
Retainer
Ongoing capacity, month to month. For teams with a steady drumbeat of work and no headcount to hire against.
Embedded
Three or four days a week inside your team. Your standups, your Figma, your problems. Best when the work needs someone who knows the context.
Project
One film, one site, one campaign. Scoped, priced and delivered.
Based in London, working remotely across time zones. Currently taking on new work.
Let's Have a Chat!
I work with people who put people first, and who value kindness, clarity and playfulness. If that's you, I'd like to hear what you're building.
