Where Banking Tech Meets Actual Visual Appeal

As Senior Animator at Peanuts Studio, I got to solve an intriguing puzzle: how do you make enterprise capital markets software look as impressive as it actually is? Ivory Software has been building best-of-breed platforms for banks since 1991—the kind of robust, secure technology that powers global finance. They just needed a digital presence that matched their technical sophistication. Ivory's platform handles the intricate machinery of capital markets activity for major Israeli banks and leading international brokers. We're talking enterprise-grade systems that are reliable, scalable, and genuinely built for the complexity of modern banking. The website needed to communicate that caliber while remaining engaging enough to keep potential clients exploring rather than yawning. I created an interactive hero animation that immediately showcased Ivory's capabilities—three decades of expertise distilled into seconds of visual storytelling. Banking professionals have finely-tuned BS detectors, so the animation needed substance alongside style, proving sophistication through clarity rather than obscuring it with flash.

Beyond the hero, I designed an interactive Lottie animation system that made Ivory's product architecture genuinely understandable. Capital markets platforms involve countless interconnected components that usually live in dense documentation nobody wants to read. Our animation transformed complexity into clear, explorable progressions—letting users grasp how the technology solves real banking challenges without requiring advanced degrees. Microinteractions throughout the site reinforced Ivory's precision and responsiveness. Subtle animations made navigation intuitive while echoing the reliability their platform delivers. Every hover state and transition contributed to an experience that felt as polished as the technology itself. The project proved that enterprise B2B doesn't have to choose between credibility and engagement. Sometimes the best way to communicate serious expertise is making complexity look effortless—and maybe even enjoyable to learn about.