Perfect Conditions for Success

Developed an explainer video for the Munters Rotem Trio, a climate control system that makes poultry and swine farms run smoother than most startups. As Creative Lead at Peanuts Studio, I developed a comprehensive explainer video for Munters' Rotem Trio climate control system, transforming complex agricultural technology into an accessible narrative that resonates with farming professionals. The challenge was communicating sophisticated climate management—temperature regulation, ventilation control, humidity monitoring, and real-time weather adaptation—to an audience that values practical solutions over tech jargon. My approach centered on authentic rural storytelling, creating animated farm environments that felt familiar and trustworthy to our target market.

I crafted detailed pastoral scenes that showcased the system's versatility across different climates and seasons, demonstrating how the Rotem Trio adapts seamlessly from scorching summers to harsh winters. The animation emphasized the product's intuitive interface design, showing farmers effortlessly managing complex environmental variables through simple, clear controls. The visual narrative highlighted animal welfare outcomes—healthier livestock, optimized growth conditions, and reduced environmental stress—while maintaining the technical credibility essential for B2B agricultural markets. By balancing emotional storytelling with precision farming data, the video successfully positioned Munters as both innovative and deeply rooted in agricultural tradition.