EXPLAINER 2020

Walnut

RoleMotion Design, Motion Artist, Animator
IndustryProduct Demos
AgencyPeanuts

Storytelling for Startups on the Rise

Fresh off a period of explosive growth, Walnut was redefining how software companies demonstrate their products. Instead of static screenshots or lengthy sales calls, their platform lets prospects explore fully interactive product demos tailored to each customer. Partnering with Peanuts Studio and the brilliant Alina Fomi, we created a playful explainer that pokes fun at the clichés of startup marketing while showcasing Walnut's fresh approach. Blending humour, personality, and clear storytelling, the film became part of Walnut's distinctive brand voice and has since attracted more than 50,000 organic views.